One mark, one palette, both doing product work.
The identity is small on purpose. A compass needle that survives a favicon, and a palette whose variables also render the basemap in our demos — so brand and product cannot drift apart.
The mark
An arrowhead split down its axis: the leading half carries the beacon amber, the trailing half is the surface colour at low opacity. It reads as a compass needle, a map pin and a play cursor, which is exactly the three things this company does. Two paths, no detail, legible at 16 pixels.
Palette
Signal colours are named for what they do on a map. The neutrals are cool graphite so the warm accent rings against them — every competitor in this category sits in cold blue or teal.
Contrast rules. Signal colours are text-safe on dark surfaces only. On light surfaces they are fill-only, with text placed on top in ink; the -deep variants exist for coloured text on light. A test in the build checks every pair against WCAG AA, so a palette change that breaks contrast fails CI rather than shipping.
Typography
Space Grotesk for display, Inter for interface and body, JetBrains Mono for code and every number that sits in a table. Russian display text falls back to Inter, because Space Grotesk has no Cyrillic and a synthesised cut is worse than a plain one.
Half of HERE’s list price
Free allowances are identical to HERE’s — the discount is on price, not on limits.
$0.44 · $0.75 · $0.044 · 99.98%
Using the mark
- Keep clear space of at least the width of the needle on every side
- Do not recolour the mark outside the two supplied variants
- Do not stretch, rotate beyond the hover animation, or add effects
- The wordmark is set in Space Grotesk 700 at −4.5% tracking, lowercase always
- Do not imply a partnership with HERE, Google or Mapbox when using these assets