Draw the catchment properly
Isolines by time, distance or consumption, computed on the road graph with traffic if you want the rush-hour picture rather than the midnight one.
Retail & site selection
Ten minutes by car is a shape, not a circle.
Catchments drawn as radii overstate reach across a river and understate it along a motorway. Isolines by drive time give the real shape, and the same geocoder cleans the address file the analysis runs on.
How it is usually put together
Clean the file once
Batch geocoding with confidence scores turns a messy customer table into coordinates you can trust, in one job rather than a year of per-order calls.
Locate the store
Browse by category and radius for a store locator that also knows about parking and EV charging nearby.
A modelled month
$31,256.04 you keep
Illustrative volumes for a business of this shape, priced with the same calculator as the pricing page. Both columns apply the free allowances first.
| Service | Monthly volume | On HERE's list price | On ApiNavi |
|---|---|---|---|
| Geocoding & search | 900K | $765.60 | $382.80 |
| Places & autosuggest | 1.4M | $2,740.00 | $1,370.00 |
| Routing | 300K | $442.50 | $221.25 |
| Isolines | 120K | $176.25 | $88.13 |
| Raster tiles | 2.2M | $1,085.00 | $542.50 |
| per month | $5,209.35 | $2,604.68 |
These volumes are modelled, not measured from a customer. They exist so the arithmetic is visible — put your own numbers into the calculator.
What to watch
- Isolines have a smaller free allowance (2 500) than geocoding — analysis bursts hit it quickly
- Static map images are the cheap way to put maps in reports and emails
- Re-geocoding the same addresses every quarter is the most common avoidable cost
Run your own numbers
The calculator takes your call volumes and prints both columns.